Why ‘Foxglove Project’? What is a Foxglove? 

Finding a name isn’t easy. First of all, lots of first ideas are taken. Secondly, you just want it to be perfect. Crazy! But really, it feels so personal. Like the name should say just the right thing. So you get tangled up in meaning, logos and images. But here’s the real story.

A Foxglove is a plant. It’s hardy and resilient. And as it grows, it shades and protects other plants in the garden. Not only that, it’s a self-sowing plant. It represents the idea of sustainability. Independence. Self-determination. And finally, one more unique quality. It contains an element that can be used medicinally to treat heart disease. It deals with the heart. The core of life. Now that is the story of the name, the whole story.

So when you see ‘Foxglove Project’ read: hardy, resilient, protective, sustainable and focused on the heart. 

You’ll be right every time!